PROTECTED DESIGNATION OF ORIGIN
It’s a brand, set up by the European Community with the reg. (EEC) 2081/92 and then modified with the reg. EC 510/06, for the protection of food and agricultural products of a certain value and interest.
A product specification regulates the production process (Decree 6 August 1998 Official Journal of the Italian Republic General Series No. 193 of 20 August 1998 sm) and compliance qualitative final that are controlled by an entity that is in charge of the certification body.
The label guarantees, through strict controls, provenance, authenticity, the physico-chemical and organoleptic characteristics of the oils.
The PDO label is awarded by the European Union only if a product is an authentic expression of a territory through the climate, soils, varieties, technology and professionalism. This, however, must have a cultural tradition be encapsulated in the history of the territory.
Accepting the model of globalization has motivated this choice even more. To maintain the visibility of certain products on the market, aiming to not make them disappear, he had to identify, describe and narrate. Not only to make sure that the consumer could be led and guaranteed in choices, but mostly to give a survival tool in the agricultural and food-cultural reality of which you wanted to avoid extinction. Important grower, made of old varieties, were to be protected from that erosion genetic dreaded.
In support of this policy, the territories would have to respond by increasing and enhancing production systems through the use of technologies that combine sustainability and validity of certain choices.
The request for a PDO has been regulated by a very high democratic act that involved all stakeholders in the sector, which led the institutions territorially present have prepared and approved a document in which the whole process and the description of the product were described in some detail at ‘ inside of a Disciplinary.